Portables signs, sandwich board sings, on the footpath and roads have been an integral part of the summer advertising regime at Mount Hotham. They advertise that the business is open and what goods and services are on offer. More recently, there has been a proliferation of portable signs in the village area advertising winter based services. Whilst good signage that is well placed is a guest service and good for the proprietors of businesses on the mountain, circulation and safety of pedetrians and visual amenity are of highest priority.
The Mount Hotham Alpine Resort Management Board is working towards a fully accessible village that is safe and easy for people to move around. Public footpaths and roads should provide safe and unimpeded access to the many businesses and services that Mount Hotham has to offer.
The Mount Hotham skiing experience and the street amenity of a relatively un-congested pedestrian environment is integral to the Resort product and holiday offering. If the quality of the streetscapes is not protected then the attraction of the village is lost and so too are skiers and tourists.
As a result, activities (including portable signs) on the roads and paths must be controlled and limited to locations where public safety and visual amenity can be maintained.
These guidelines have been developed to maintain the balance between skier and pedestrian safety and off-site advertising of business establishments. The aim is to provide guidelines and acceptable solutions to design and placement of portable signs in public places.
The use of off-site public areas by businesses in not a right, but a privilege that could be granted to traders only where there is no danger and where amenity is retained.
Every existing and new business will need to comply with these Guidelines.
To apply for permission to display a portable sign within the Mt Hotham Alpine Resort please complete and submit an application form and review the Portable Sign Guidelines.
Please do not display your sign until after you have received an approval in writing from the MHARMB.
Submit forms and required documentation to:
Mt Hotham Alpine Resort Management Board
PO Box 188
BRIGHT VIC 3741
F/ 03 5759 3693
Advertising Signage is defined in the Alpine Resorts Planning Scheme Clause 52.5.
The purpose of this clause in the Planning Scheme is to regulate the display of signs and associated structures.
To provide for signs that are compatible with the amenity and visual appearance of an area, including the existing or desired future character.
To ensure signs do not contribute to excessive visual clutter or visual disorder.
To ensure that signs do not cause loss of amenity or adversely affect the natural or built environment or the safety, appearance or efficiency of a road.